#todayfortomorrow

Today for tomorrow means for us to prepare you for tomorrow and hence to be equipped for the future. Our drive: Open up your potential for the future and make it usable. Therefore, you become your best version.

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what we do
01
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Develop

We create with you a common understanding of everything you do in the future—in the light of the ever faster changes in all areas and in many directions. Based on this, we define your identity. It is the central promise. We determine how it should come to life and draw up the concrete action plan with you.

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02
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Involve

We approach the employees. Your key ambassadors must have the knowledge and the will and ability to act in line with your promise. And to honor it everywhere—with customers, interested parties and partners and in the public at large. All this through contemporary forms of cooperation and an exchange at eye level.

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03
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Cultivate

Your future-oriented world of values determines the daily behavior of all. We ensure that your behavior is tangible at all contact points and unleashes the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and qualified. Furthermore, we evaluate and optimize your communication constantly.

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Projects

Selected Customers and Projects

As diverse as our services are, there are always three things involved:

  1. Find out what you do what for and how
  2. Inspire the contributors
  3. Make sure that you become and stay future-ready.
Swiss Life Select Logo

Zarges

ALUMINUM LADDERS AND BOXES & SPECIAL APPLICATIONS

Our services: Develop a new ladder brand for the European market; proactively involve national sales teams

#VOLUMEBRAND #AMERICANWAY #EMOTIONAL
Swiss Life Select Logo

Swiss Life Select

Financial service provider, an entity of the Swiss Life Group

Our services: Develop the vision; involve consultants with keynotes and workshops

#ideality #allforone #start
Ames Logo

Ames

Columbian-German furniture and accessories

Our services: Develop the brand identity

#intercultural #cumbiarhythm #vibrantliving
Union Investment Logo

Union Investment

Investment company of DZ Bank and part of the Genossenschaftliche Finanzgruppe

Our services: Internal on- and offline "BrandForums" for brand ambassadors; brand touchpoint audits; strategic brand management activity planning

#brandambassador #TogetherforUI #livingbrand
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Bonnfinanz

Financial Advisory

Our services: Develop brand identity and vision as well as the guiding idea for the brand communication; involve consultants with lectures and workshops

#alwayslivegood #peoplefirst #eyelevel
Bauerfeind Logo

Bauerfeind

Globally operating manufacturer of medical aids for health and sports

Our services: Benchmarking and coaching of marketeers; inspire dealers at trade fairs with workshops; involve global marketing reps; develop the US brand strategy

#movementforperformance #foryourpersonalbest #dirknowitzki
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BMW Financial Services

Service provider for wealth management as well as vehicle leasing and financing

Our services: Train brand-oriented, clear communication with employees

(Purchaser is Thilo Baum, Gersfeld)
#livejoy #customertofans #emotionalselling
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Arnold

Global metalworking company in the sector of industry, object and art

Our services: Develop the brand identity and vision as well as the central theme for the communication; involve employees with keynotes and workshops; screen, select and guide the communication service provider

#metalligent #arnoldians #jeffkoons
Proventus Logo

Proventus

Financial service provider, an entity of the Swiss Life Group

Our services: Develop the brand identity and the central theme for the communication; involve consultants with keynotes and workshops

#start #tailwinds #heavybecomeseasy
Horbach Logo

Horbach

Financial planning for academics, an entity of the Swiss Life Group

Our services: Develop the brand identity, involve consultants with keynotes and workshops

#crazy #moduleofyourlife #consultantbond
Swiss Life Logo

Swiss Life Deutschland

Leading provider of financial and pension solutions

Our services: Brand architecture – differentiate German sales brands from one another according to their target groups

#milieus #distinct #clarity
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Sonepar Deutschland

Market leader in the electrical wholesale

Our services: Turn in-house staff and outside sales people into brand ambassadors in large group events; emotionalize nationwide in-house fairs; design and roll out their brand event

#emotionfirst #increasedpulse #bigfamily
Zausinger Logo

Zausinger

Electrotechnical building equipment supplier, operating Europe-wide

Our services: Develop the brand identity

#individualfirst #favoriteemployer #breathfreely
VR meine Bankk Logo

VR meine Bank

Middle Franconian bank in the Volksbanken-Raiffeisenbanken-Verbund

Our services: Develop the brand identity and vision and the central theme for the communication; involve employees with keynotes and workshops

#globalathome #fintechproof #realpeople
Wertgrund Logo

Wertgrund Immobilien

Service and investment group for residential real estate in Germany

Our services: Develop the brand identity; involve employees with keynotes

#concretewithaface #approachableandfair #closetotheearth
Mennekes Logo

Mennekes

Industrial plug devices and e-mobility solutions made in Germany

Our services: Human-Branding-Trainings with sales managers and department managers

#brandfirst #b2bisb2c #brandaslifeinsurance
Wolf Garten Logo

Wolf-Garten

Europe-wide active manufacturer of gardening equipment,
tools and accessories

Our services: Develop the brand identity and vision and the central theme for the communication; involve national subsidiaries with keynotes and workshops

#familymember #18countries #heartbeatshead
Axel Springer Logo

Axel Springer Media Impact

Marketer of the media offers of Axel Springer and the Funke Mediengruppe

Our services: Develop the brand identity and the central theme for the communication

#crossmedial #attention #digital
Manroland Logo

Manroland

World market leader in web offset printing machines

Our services: Interim management; Roll out CI-compliant marketing worldwide with national subsidiaries; screen and select a service provider

#global # identityestablishing #printlives
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Hatice Schmidt

International Beauty Entrepreneur and Influencer

Our services: Position the brand; develop the kreative guiding idea; develop the marketing roadmap and enable service provider

#influencerbranding #strongandproud #beautybusiness
Medi Logo

Medi

WORLD’S LEADING MANUFACTURER OF MEDICAL AIDS FOR HEALTH AND QUALITY OF LIFE

Our services: Positioning of new OTC brand in the brand architecture as well as in international markets and competitor environment

#WORLDOFCOMPRESSION #LIFEQUALITY #UNHIDDENCHAMPION
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3.000+ Shared ®-Buttons
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120+ Executive Coachings
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13 Countries
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72+ Projects

Areas of Expertise and Services

Everything we do serves what everyone wants to be: ready for the future. We ensure that today you answer conclusively the question of your "what for" (as a decisive step beyond "why"); then move purposefully to where your prosperous tomorrow is; and take everyone with you into your promising future. Finally, you have to do less to achieve more. Next, your profit is made of two things: on the one hand the balance sheet, on the other hand the meaningful as well as fulfilling actions of everyone involved. We call this path #todayfortomorrow.

Jon Christoph Berndt®
Jon Christoph Berndt Photo

Jon Christoph Berndt®

He is the specialist for brandstrength, visibility and marketing success. As an international branddeveloper, keynote speaker, trainer and coach, he stands for clear positioning,getting attention and long-term profit. JCB is widely featured in the media andis the author of numerous books.

Website JCB
About us

Our Human Brands

We are the experts for brandpositioning, getting attention and future-readiness.

Jon Christoph Berndt®
Jon Christoph Berndt Portrait
Consultant
Sandra Pauli
Jon Christoph Berndt Portrait
Associated Consultant
Thomas Hauser
Thomas Hauser Portrait
Associated Consultant
Prof. Dr. Sven Henkel
Sven Henkel Portrait
Academic Advisor
Anna Weileder
Anna Weileder Portrait
Consultant
Max Winterhoff
Jon Christoph Berndt Portrait
Associated Consultant
Career
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We are looking for you!
Career
Books

Books

Provocative, multi-valued, entertaining: Our books belong on but not under the pillow. For the daily dose #todayfortomorrow, that really pushes along—and keeps the others at distance.

Future-Ready Books
Contribution to Society

How Companies Make Significant Progress with their Unique Contribution to Society (in German)

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Future-Ready Books
Future-ready!

Identity in Disruptive Times—How Companies Become Future-ready (in German)

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Aufmerksamkeit Books
Getting Attention

Why We so Often Miss It, and How to Get What We Want (in German)

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Human Branding Books
You, Yourself, Are the Most Powerful Brand!

Polish Your Image with Human Branding (in German)

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You, Yourself, Are the Most Powerful Brand!

Polish Your Image with Human Branding! The Human Branding Handbook (in German)

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Simply Distinctive!

How Awakening Clear Desire in Companies Makes Them More Successful (in German)

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Benchmarken

How Companies With a Strong Brand Are More Successful—and Keep Their Competitors at Distance (in German)

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Brand New

What Powerful Brands Really Need (in German)

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Media
Jon Christoph Berndt in the Media

Media

If you see him, you listen; those who read him, understand: Jon Christoph Berndt makes the future domains of successful companies and people understandable, desirable and achievable—at eye level and in complete sentences.

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Contact us

Get in Touch

Vielen Dank!
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Klenzestraße 85_80469 Munich_Germany
Phone: +49 176 85937387
Email: amaze_me(at)brandamazing.com