We help brand-oriented companies and people to plan their success and make them fit for the future. In doing so, we ensure that they profile, present and market themselves convincingly. In this way, they make a tangible contribution to society and receive the attention they deserve.
what we do
Develop
Together with you, we create a common understanding of what you will be doing in the future. We do this against the backdrop of ever faster change in all areas and in many directions. Building on this, we define your brand identity, the central promise. An essential component of this is your contribution to society. We then determine how this claim is to be realized and draw up a concrete action plan with you.
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Involve
We address the employees: Your most important ambassadors must have the knowledge, the will, and the skills to act on your promise, and to uphold it consistently—whether with customers, stakeholders, partners, or the general public. This is also accomplished through contemporary forms of collaboration and bold, transparent communication on equal footing.
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Cultivate
Your future-oriented set of values determines the actions of each individual employee. We ensure that everyone's behavior is evident at all touchpoints and fosters the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and competent. Furthermore, we continuously evaluate and optimize marketing communication.
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3.000+ Shared ®-Buttons
120+ Executive Coachings
13 Countries
72+ Projects
Areas of Expertise and Services
Everything we do serves what everyone wants to be:
ready for the future. We ensure that today you answer conclusively the question
of your "what for" (as a decisive step beyond "why"); then
move purposefully to where your prosperous tomorrow is; and take everyone with
you into your promising future. Finally, you have to do less to achieve more. Next,
your profit is made of two things: on the one hand the balance sheet, on the
other hand the meaningful as well as fulfilling actions of everyone involved. We
call this path #todayfortomorrow.
Services
Selected Customers and Projects
As diverse as our services are, there are always three things involved:
Projects
- Find out what you do what for and how
- Inspire the contributors
- Make sure that you become and stay future-ready.
Zarges
Our services: Develop a new ladder brand for the European market; proactively involve national sales teams
Swiss Life Select
Our services: Develop the vision; involve consultants with keynotes and workshops
Ames
Our services: Develop the brand identity
Union Investment
Our services: Internal on- and offline "BrandForums" for brand ambassadors; brand touchpoint audits; strategic brand management activity planning
Bonnfinanz
Our services: Develop brand identity and vision as well as the guiding idea for the brand communication; involve consultants with lectures and workshops
Bauerfeind
Our services: Benchmarking and coaching of marketeers; inspire dealers at trade fairs with workshops; involve global marketing reps; develop the US brand strategy
BMW Financial Services
Our services: Train brand-oriented, clear communication with employees
Arnold
Our services: Develop the brand identity and vision as well as the central theme for the communication; involve employees with keynotes and workshops; screen, select and guide the communication service provider
Proventus
Our services: Develop the brand identity and the central theme for the communication; involve consultants with keynotes and workshops
Horbach
Our services: Develop the brand identity, involve consultants with keynotes and workshops
Swiss Life Deutschland
Our services: Brand architecture – differentiate German sales brands from one another according to their target groups
Sonepar Deutschland
Our services: Turn in-house staff and outside sales people into brand ambassadors in large group events; emotionalize nationwide in-house fairs; design and roll out their brand event
Zausinger
Our services: Develop the brand identity
VR meine Bank
Our services: Develop the brand identity and vision and the central theme for the communication; involve employees with keynotes and workshops
Wertgrund Immobilien
Our services: Develop the brand identity; involve employees with keynotes
Mennekes
Our services: Human-Branding-Trainings with sales managers and department managers
Wolf-Garten
tools and accessories
Our services: Develop the brand identity and vision and the central theme for the communication; involve national subsidiaries with keynotes and workshops
Axel Springer Media Impact
Our services: Develop the brand identity and the central theme for the communication
Manroland
Our services: Interim management; Roll out CI-compliant marketing worldwide with national subsidiaries; screen and select a service provider
Hatice Schmidt
Our services: Position the brand; develop the kreative guiding idea; develop the marketing roadmap and enable service provider
Medi
Our services: Positioning of new OTC brand in the brand architecture as well as in international markets and competitor environment
Jon Christoph Berndt®
Jon Christoph Berndt®
He is the specialist for brand strength, visibility and marketing success. As an international brand developer, keynote speaker, trainer and coach, he stands for clear positioning, getting attention and long-term profit. JCB is widely featured in the media and is the author of numerous books.
Website JCBAbout us
Our Human Brands
We are the experts for brandpositioning, getting attention and future-readiness.
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Books
Books
Provocative, multi-valued, entertaining: Our books belong on but not under the pillow. For the daily dose #todayfortomorrow, that really pushes along—and keeps the others at distance.
Contribution to Society (in German)
How Companies Make Significant Progress with their Unique Contribution to Society
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Future-ready! (in German)
Identity in Disruptive Times—How Companies Become Future-ready
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You, Yourself, Are the Most Powerful Brand! (in German)
Polish Your Image with Human Branding
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You, Yourself, Are the Most Powerful Brand! (in German)
Polish Your Image with Human Branding! The Human Branding Handbook
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Simply Distinctive! (in German)
How Awakening Clear Desire in Companies Makes Them More Successful
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Benchmarken (in German)
How Companies With a Strong Brand Are More Successful—and Keep Their Competitors at Distance (in German)
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Media
Media
If you see him, you listen; those who read him, understand: Jon Christoph Berndt makes the future domains of successful companies and people understandable, desirable and achievable—at eye level and in complete sentences.
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