#todayfortomorrow

Today for tomorrow means for us to prepare you for tomorrow and hence to be equipped for the future. Our drive: Open up your potential for the future and make it usable. Therefore, you become your best version.

Future-ready!

Disruptive, digital, transformative: What makes companies future-ready. The newest and most provoking debating book by Henkel & Berndt.

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The image professional and marketing strategist at your event: A keynote speech by Jon Christoph Berndt is as thrilling as it is inspiring. And entertaining—because who laughs, learns.

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what we do

We support brand-oriented companies and people making their success predictable and them equipped for the future. We make sure that they convincingly distinguish, present and market themselves. That is how they get the attention they deserve.

01
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Develop

We create with you a common understanding of everything you do in the future—in the light of the ever faster changes in all areas and in many directions. Based on this, we define your identity. It is the central promise. We determine how it should come to life and draw up the concrete action plan with you.

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02
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Involve

We approach the employees. Your key ambassadors must have the knowledge and the will and ability to act in line with your promise. And to honor it everywhere—with customers, interested parties and partners and in the public at large. All this through contemporary forms of cooperation and an exchange at eye level.

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03
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Cultivate

Your future-oriented world of values determines the daily behavior of all. We ensure that your behavior is tangible at all contact points and unleashes the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and qualified. Furthermore, we evaluate and optimize your communication constantly.

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Projects

Selected Customers and Projects

As diverse as our services are, there are always three things involved:

  1. Find out what you do what for and how
  2. Inspire the contributors
  3. Make sure that you become and stay future-ready.
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Swiss Life Select

Financial service provider, an entity of the Swiss Life Group

Our services: Develop the vision; involve consultants with keynotes and workshops

#ideality #allforone #start
Ames Logo

Ames

Columbian-German furniture and accessories

Our services: Develop the brand identity

#intercultural #cumbiarythm #vibrantliving
Eleven Stories Logo

Eleven Stories

Eat and drink Mediterranean, celebrate in the Rheinauhafen Cologne

Our services: Develop the brand and the vision as well as the central theme for the communication; screen, select and guide the communication service provider; train employees with adequate work on the guest

#fabulous #storytelling #satisfaction
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Bauerfeind

Globally operating manufacturer of medical aids for health and sports

Our services: Benchmarking and coaching of marketeers; inspire dealers at trade fairs with workshops; involve global marketing reps; develop the US brand strategy

#movementforperformance #foryourpersonalbest #dirknowitzki
BMW Financial Services Logo

BMW Financial Services

Service provider for wealth management as well as vehicle leasing and financing

Our services: Train brand-oriented, clear communication with employees

(Purchaser is Thilo Baum, Gersfeld)
#livejoy #customertofans #emotionalselling
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Arnold

Global metalworking company in the sector of industry, object and art

Our services: Develop the brand identity and vision as well as the central theme for the communication; involve employees with keynotes and workshops; screen, select and guide the communication service provider

#metalligent #arnoldians #jeffkoons
Proventus Logo

Proventus

Financial service provider, an entity of the Swiss Life Group

Our services: Develop the brand identity and the central theme for the communication; involve consultants with keynotes and workshops

#start #tailwinds #heavybecomeseasy
Horbach Logo

Horbach

Financial planning for academics, an entity of the Swiss Life Group

Our services: Develop the brand identity, involve consultants with keynotes and workshops

#crazy #moduleofyourlife #consultantbond
Swiss Life Logo

Swiss Life Deutschland

Leading provider of financial and pension solutions

Our services: Differentiate German sales brands from one another according to their target groups

#milieus #distinct #clarity
Sonepar Logo

Sonepar Deutschland

Market leader in the electrical wholesale

Our services: Turn in-house staff and outside sales people into brand ambassadors in large group events; emotionalize nationwide in-house fairs; design and roll out their brand event

#emotionfirst #increasedpulse #bigfamily
Zausinger Logo

Zausinger

Electrotechnical building equipment supplier, operating Europe-wide

Our services: Develop the brand identity

#individualfirst #favoriteemployer #breathfreely
VR meine Bankk Logo

VR meine Bank

Middle Franconian bank in the Volksbanken-Raiffeisenbanken-Verbund

Our services: Develop the brand identity and vision and the central theme for the communication; involve employees with keynotes and workshops

#globalathome #fintechproof #realpeople
Wertgrund Logo

Wertgrund Immobilien

Service and investment group for residential real estate in Germany

Our services: Develop the brand identity; involve employees with keynotes

#concretewithaface #approachableandfair #closetotheearth
Mennekes Logo

Mennekes

Industrial plug devices and e-mobility solutions made in Germany

Our services: Human-Branding-Trainings with sales managers and department managers

#brandfirst #b2bisb2c #brandaslifeinsurance
Wolf Garten Logo

Wolf-Garten

Europe-wide active manufacturer of gardening equipment,
tools and accessories

Our services: Develop the brand identity and vision and the central theme for the communication; involve national subsidiaries with keynotes and workshops

#familymember #18countries #heartbeatshead
Axel Springer Logo

Axel Springer Media Impact

Marketer of the media offers of Axel Springer and the Funke Mediengruppe

Our services: Develop the brand identity and the central theme for the communication

#crossmedial #attention #digital
Manroland Logo

Manroland

World market leader in web offset printing machines

Our services: Interim management; Roll out CI-compliant marketing worldwide with national subsidiaries; screen and select a service provider

#global # identityestablishing #printlives
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3.000+ Shared ®-Buttons
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120+ Executive Coachings
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13 Countries
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72+ Projects

Areas of Expertise and Services

Everything we do serves what everyone wants to be: ready for the future. We ensure that today you answer conclusively the question of your "what for" (as a decisive step beyond "why"); then move purposefully to where your prosperous tomorrow is; and take everyone with you into your promising future. Finally, you have to do less to achieve more. Next, your profit is made of two things: on the one hand the balance sheet, on the other hand the meaningful as well as fulfilling actions of everyone involved. We call this path #todayfortomorrow.

Jon Christoph Berndt®
Jon Christoph Berndt Photo

Jon Christoph Berndt®

Jon Christoph Berndt is a specialist for profiling, attention and marketing. He gives companies and individuals more success. JCB is a popular expert in the media, author of numerous books and a lecturer at the University of St. Gallen.

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About us

Our Human Brands

We are your specialists for profiling, attention and marketing.

Jon Christoph Berndt®
Jon Christoph Berndt Portrait
Consultant
Daniel Lutz
Daniel Lutz Portrait
Consultant
Anna Weileder
Anna Weileder Portrait
Consultant
Thomas Hauser
Thomas Hauser Portrait
Associated Consultant
Prof. Dr. Sven Henkel
Sven Henkel Portrait
Academic Advisor
Career
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We are looking for you!
Career
Books

Books

Provocative, multi-valued, entertaining: Our books belong on but not under the pillow. For the daily dose #todayfortomorrow, that really pushes along—and keeps the others at distance.

Future-Ready Books
Future-ready!

Identity in Disruptive Times—How Companies Become Future-ready (in German)

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Aufmerksamkeit Books
Getting Attention

Why We so Often Miss It, and How to Get What We Want (in German)

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Human Branding Books
You, Yourself, Are the Most Powerful Brand!

Polish Your Image with Human Branding (in German)

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You, Yourself, Are the Most Powerful Brand!

Polish Your Image with Human Branding! The Human Branding Handbook (in German)

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Simply Distinctive!

How Awakening Clear Desire in Companies Makes Them More Successful (in German)

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Benchmarken

How Companies With a Strong Brand Are More Successful—and Keep Their Competitors at Distance (in German)

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Brand New

What Powerful Brands Really Need (in German)

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Media
Jon Christoph Berndt in the Media

Media

If you see him, you listen; those who read him, understand: Jon Christoph Berndt makes the future domains of successful companies and people understandable, desirable and achievable—at eye level and in complete sentences.

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Contact us

Get in Touch

Vielen Dank!
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Corneliusstraße 10_80469 München_Germany
Phone: +49 89 2158186-0