what we do
Develop
We create with you a common understanding of everything you do in the future—in the light of the ever faster changes in all areas and in many directions. Based on this, we define your identity. It is the central promise. We determine how it should come to life and draw up the concrete action plan with you.
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Involve
We approach the employees. Your key ambassadors must have the knowledge and the will and ability to act in line with your promise. And to honor it everywhere—with customers, interested parties and partners and in the public at large. All this through contemporary forms of cooperation and an exchange at eye level.
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Cultivate
Your future-oriented world of values determines the daily behavior of all. We ensure that your behavior is tangible at all contact points and unleashes the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and qualified. Furthermore, we evaluate and optimize your communication constantly.
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Projects
Selected Customers and Projects
As diverse as our services are, there are always three things involved:
- Find out what you do what for and how
- Inspire the contributors
- Make sure that you become and stay future-ready.
Zarges
Our services: Develop a new ladder brand for the European market; proactively involve national sales teams
Swiss Life Select
Our services: Develop the vision; involve consultants with keynotes and workshops
Ames
Our services: Develop the brand identity
Union Investment
Our services: Internal on- and offline "BrandForums" for brand ambassadors; brand touchpoint audits; strategic brand management activity planning
Bonnfinanz
Our services: Develop brand identity and vision as well as the guiding idea for the brand communication; involve consultants with lectures and workshops
Bauerfeind
Our services: Benchmarking and coaching of marketeers; inspire dealers at trade fairs with workshops; involve global marketing reps; develop the US brand strategy
BMW Financial Services
Our services: Train brand-oriented, clear communication with employees
Arnold
Our services: Develop the brand identity and vision as well as the central theme for the communication; involve employees with keynotes and workshops; screen, select and guide the communication service provider
Proventus
Our services: Develop the brand identity and the central theme for the communication; involve consultants with keynotes and workshops
Horbach
Our services: Develop the brand identity, involve consultants with keynotes and workshops
Swiss Life Deutschland
Our services: Differentiate German sales brands from one another according to their target groups
Sonepar Deutschland
Our services: Turn in-house staff and outside sales people into brand ambassadors in large group events; emotionalize nationwide in-house fairs; design and roll out their brand event
Zausinger
Our services: Develop the brand identity
VR meine Bank
Our services: Develop the brand identity and vision and the central theme for the communication; involve employees with keynotes and workshops
Wertgrund Immobilien
Our services: Develop the brand identity; involve employees with keynotes
Mennekes
Our services: Human-Branding-Trainings with sales managers and department managers
Wolf-Garten
tools and accessories
Our services: Develop the brand identity and vision and the central theme for the communication; involve national subsidiaries with keynotes and workshops
Axel Springer Media Impact
Our services: Develop the brand identity and the central theme for the communication
Manroland
Our services: Interim management; Roll out CI-compliant marketing worldwide with national subsidiaries; screen and select a service provider
Hatice Schmidt
Our services: Position the brand; develop the kreative guiding idea; develop the marketing roadmap and enable service provider
3.000+ Shared ®-Buttons
120+ Executive Coachings
13 Countries
72+ Projects
Areas of Expertise and Services
Everything we do serves what everyone wants to be: ready for the future. We ensure that today you answer conclusively the question of your "what for" (as a decisive step beyond "why"); then move purposefully to where your prosperous tomorrow is; and take everyone with you into your promising future. Finally, you have to do less to achieve more. Next, your profit is made of two things: on the one hand the balance sheet, on the other hand the meaningful as well as fulfilling actions of everyone involved. We call this path #todayfortomorrow.
Jon Christoph Berndt®
Jon Christoph Berndt®
Jon Christoph Berndt is a specialist for profiling, attention and marketing. He gives companies and individuals more success. JCB is a popular expert in the media, author of numerous books and a lecturer at the University of St. Gallen.
Website JCBAbout us
Our Human Brands
We are your specialists for profiling, attention and marketing.
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Books
Books
Provocative, multi-valued, entertaining: Our books belong on but not under the pillow. For the daily dose #todayfortomorrow, that really pushes along—and keeps the others at distance.
Contribution to Society
How Companies Make Significant Progress with their Unique Contribution to Society (in German)
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Future-ready!
Identity in Disruptive Times—How Companies Become Future-ready (in German)
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Getting Attention
Why We so Often Miss It, and How to Get What We Want (in German)
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You, Yourself, Are the Most Powerful Brand!
Polish Your Image with Human Branding (in German)
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You, Yourself, Are the Most Powerful Brand!
Polish Your Image with Human Branding! The Human Branding Handbook (in German)
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Simply Distinctive!
How Awakening Clear Desire in Companies Makes Them More Successful (in German)
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Benchmarken
How Companies With a Strong Brand Are More Successful—and Keep Their Competitors at Distance (in German)
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Media
Media
If you see him, you listen; those who read him, understand: Jon Christoph Berndt makes the future domains of successful companies and people understandable, desirable and achievable—at eye level and in complete sentences.
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