brand-oriented companies and people making their success predictable and them equipped
for the future. We make sure that they convincingly distinguish, present and
market themselves. That is how they get the attention they deserve.
with you a common understanding of everything you do in the future—in the light
of the ever faster changes in all areas and in many directions. Based on this,
we define your identity. It is the central promise. We determine how it should come
to life and draw up the concrete action plan with you.
- Corporate Strategy
We are your counterpart in defining
your portfolio and goals.
- Vision and Mission
We define your "ideal state in the
future" and determine how you get there with joint forces.
- Brand Identity and Strategy
We create the framework for the
achievement of your company goals.
- Brand Architecture
We ensure the coherent perception of your
products and services. It secures that your corporate strategy is effectively
- Corporate Theme for the Communication
We create the strong emotional key message—what
the tiger is with Esso and “Mrs. Antje” for the Gouda cheese from Holland.
We invent—together with research and legal
specialists—the name that benefits first of all your brand identity and makes
- Brand Strategy
and Plan of Action
We determine what is being done to bring your
identity to life, deliver on your great promise, and achieve your business
the employees. Your key ambassadors must have the knowledge and the will and
ability to act in line with your promise. And to honor it everywhere—with
customers, interested parties and partners and in the public at large. All this
through contemporary forms of cooperation and an exchange at eye level.
- Common Understanding
With impulse keynotes and workshops, we ensure
that every employee knows and feels what constitutes the essence of the
company, where everyone wants to work together and how they can achieve this.
and Guidance of the Service Providers
We find the best for every communication
discipline, we brief them and ensure that their achievements bring your
identity to life.
- Sparring and Coaching
As a "guardian of identity", we
accompany you to the extent that all communication measures internally and
externally pay into your brand perception.
world of values determines the daily behavior of all. We ensure that your
behavior is tangible at all contact points and unleashes the desired attitudes
and beliefs. Therefore, we ensure that everyone feels valued and qualified.
Furthermore, we evaluate and optimize your communication constantly.
- Adequate Behavior
We use interactive training to engage with each
individual and make sure that they can, want and will do their bit to achieve your
hard and soft goals.
- Business Academy
We develop—together with partners for all
disciplines—your soft skills training program. Apart from the hard-skill
training, it ensures that your employees are involved with heart, stomach and
- Success Controlling
We measure—together with specialized partners—the
contribution of the lived brand identity to your result. So it is evaluable as
Expertise and Services
Everything we do serves what everyone wants to be:
ready for the future. We ensure that today you answer conclusively the question
of your "what for" (as a decisive step beyond "why"); then
move purposefully to where your prosperous tomorrow is; and take everyone with
you into your promising future. Finally, you have to do less to achieve more. Next,
your profit is made of two things: on the one hand the balance sheet, on the
other hand the meaningful as well as fulfilling actions of everyone involved. We
call this path #todayfortomorrow.