Develop

Together with you, we create a common understanding of what you will be doing in the future. We do this against the backdrop of ever faster change in all areas and in many directions. Building on this, we define your brand identity, the central promise. An essential component of this is your contribution to society. We then determine how this claim is to be realized and draw up a concrete action plan with you.

• Corporate Strategy
  We are your counterpart in defining your product and service portfolio, your markets and target groups as well as your goals.
• Vision and Mission
  We define your "ideal state in the future" and determine how you get there with joint forces.
• Contribution to Society
  We define your "What for".It is what you specifically do to ensure that others are better off first (and ultimately you too).
• Brand Identity and Strategy
  We create the framework for the achievement of your company goals.
• Brand Architecture
  We ensure the coherent perception of your products and services. It secures that your corporate strategy is effectively monetized.
• Corporate Theme for the Communication 
  We create the strong emotional key message—what the tiger is with Esso and “Mrs. Antje” for the Gouda cheese from Holland.
• Naming
  We invent—together with research and legal specialists—the name that benefits first of all your brand identity and makes it tangible.
• Brand Strategy and Plan of Action
  We determine what is being done to bring your identity to life, deliver on your great promise, and achieve your business goals.

Involve

We address the employees: Your most important ambassadors must have the knowledge, the will, and the skills to act on your promise, and to uphold it consistently—whether with customers, stakeholders, partners, or the general public. This is also accomplished through contemporary forms of collaboration and bold, transparent communication on equal footing.

• Common Understanding
  With keynote speeches and workshops, training and executive coaching, we ensure that all employees know and feel what the essence of the company is, where everyone wants to go together and how they can achieve this.
• Selection and Guidance of the Service Providers
  We find the best for every communication discipline, we brief them and ensure that their achievements bring your identity to life.
• Sparring and Coaching
  We ensure that all internal and external communication measures pay into your brand—and that you present your best image both internally and externally.

Cultivate

Your future-oriented set of values determines the actions of each individual employee. We ensure that everyone's behavior is evident at all touchpoints and fosters the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and competent. Furthermore, we continuously evaluate and optimize marketing communication.

• Adequate Behavior
  We use interactive training to engage with each individual and make sure that they can, want and will do their bit to achieve your hard and soft goals.
• Academy
  We develop—together with partners for all disciplines—your soft skills training program. Apart from the rather rational hard-skilltraining, it ensures that your employees are involved with heart and gut.
• Success Controlling
  We measure—together with specialized partners—the contribution of the lived brand identity to your result. So it is evaluable as a KPI.