Develop

We create with you a common understanding of everything you do in the future—in the light of the ever faster changes in all areas and in many directions. Based on this, we define your identity. It is the central promise. We determine how it should come to life and draw up the concrete action plan with you.

• Corporate Strategy
  We are your counterpart in defining your portfolio and goals.
• Vision and Mission
  We define your "ideal state in the future" and determine how you get there with joint forces.
• Brand Identity and Strategy
  We create the framework for the achievement of your company goals.
• Brand Architecture
  We ensure the coherent perception of your products and services. It secures that your corporate strategy is effectively monetized.
• Corporate Theme for the Communication 
  We create the strong emotional key message—what the tiger is with Esso and “Mrs. Antje” for the Gouda cheese from Holland.
• Naming
  We invent—together with research and legal specialists—the name that benefits first of all your brand identity and makes it tangible.
• Brand Strategy and Plan of Action
  We determine what is being done to bring your identity to life, deliver on your great promise, and achieve your business goals.

Involve

We approach the employees. Your key ambassadors must have the knowledge and the will and ability to act in line with your promise. And to honor it everywhere—with customers, interested parties and partners and in the public at large. All this through contemporary forms of cooperation and an exchange at eye level.

• Common Understanding
  With impulse keynotes and workshops, we ensure that every employee knows and feels what constitutes the essence of the company, where everyone wants to work together and how they can achieve this.
• Selection and Guidance of the Service Providers
  We find the best for every communication discipline, we brief them and ensure that their achievements bring your identity to life.
• Sparring and Coaching
  As a "guardian of identity", we accompany you to the extent that all communication measures internally and externally pay into your brand perception.

Cultivate

Your future-oriented world of values determines the daily behavior of all. We ensure that your behavior is tangible at all contact points and unleashes the desired attitudes and beliefs. Therefore, we ensure that everyone feels valued and qualified. Furthermore, we evaluate and optimize your communication constantly.

• Adequate Behavior
  We use interactive training to engage with each individual and make sure that they can, want and will do their bit to achieve your hard and soft goals.
• Business Academy
  We develop—together with partners for all disciplines—your soft skills training program. Apart from the hard-skill training, it ensures that your employees are involved with heart, stomach and pulse.
• Success Controlling
  We measure—together with specialized partners—the contribution of the lived brand identity to your result. So it is evaluable as a KPI.